Improve Visitor Experience with Interactive Displays and Kiosks  

Interactive displays and kiosks bridge the gap between digital engagement and physical environments. Whether greeting customers in a retail setting, guiding visitors through complex healthcare facilities, or providing wayfinding on university campuses, these self-service solutions deliver experiences that delight users and improve operations.  

At Ford AV, our design-build expertise ensures every interactive installation meets aesthetic and functional requirements while also increasing engagement. 

Elevating Engagement Through Immersive Experiences 

Audiences expect interactivity, personalization, and immediacy. By incorporating touchscreens, gesture-based sensors, and motion tracking, interactive displays transform passive information delivery into dynamic, two-way conversations. In retail, a shopper can explore product catalogs, customize features, and even compare specifications without assistance. In hospitality, guests can check in, order services, or navigate menus at their own pace. These immersive experiences captivate end users and unlock opportunities for upselling, cross-promotion, and brand storytelling. 

Centralized Management 

These solutions enables teams to deploy new promotions across multiple locations in minutes, while IT departments monitor system health and security from a unified console. This centralized approach minimizes downtime, enforces compliance with data privacy regulations, and empowers stakeholders to iterate on content strategies based on user behavior analytics, such as dwell time, click-path analysis, and most-accessed features. 

Measuring Success: Data-Driven Insights 

One of the most compelling advantages of interactive kiosks is their built-in capacity for data collection. Every touch, swipe, or gesture can be logged and analyzed to reveal patterns in user behavior. Are visitors struggling to find specific menu items or wayfinding directions? Which product videos garner the most views? How long do patients spend interacting with health-education modules while waiting? These insights inform continuous optimization, whether refining on-screen layouts, reallocating foot-traffic flows, or tuning content to audience preferences.  

UT Southwestern Medical Center Pediatric Clinic 

When UT Southwestern entrusted Ford AV with the pediatric clinic upgrade in Dallas, Texas, our objective was clear: create an environment that reduces anxiety for young patients, enhances caregiver communication, and optimizes clinical workflows. In the lobby, we installed a 14-foot-wide direct-view LED video wall comprising over 35 ultra-high-resolution panels. Integrated motion-sensing cameras detect children’s movements, triggering animations and interactive educational games that both entertain and inform. The result is a waiting area that feels more like an immersive learning space than a clinical vestibule. 

Inside, HD digital signage throughout corridors offers wayfinding cues and health-education videos tailored to pediatric audiences and their families. In the clinic’s conference room, we deployed a boardroom-grade video conferencing system, complete with an HD display, professional-grade camera, and integrated audio, to facilitate remote consultations, interdisciplinary case reviews, and training sessions. Each element of this installation demonstrates Ford AV’s commitment to harmonizing advanced display technologies with human-centered design, ultimately elevating both patient satisfaction and staff efficiency. 

Best Practices for a Successful Deployment 

Prior to any installation, a comprehensive site survey ensures optimal placement, power availability, and network connectivity. During installation, Ford AV’s certified technicians handle mounting, wiring, calibration, and on-site training, while our project managers oversee timelines and budgets to deliver on-time and within scope. Post-deployment, we provide proactive maintenance plans and 24/7 remote monitoring to address issues before they impact users, for maximum uptime and return on investment. 

The process begins with understanding the environment: interior versus exterior, lighting conditions, traffic patterns, and accessibility needs. We select displays with the optimal screen size and resolution, ensuring crisp visuals in bright lobbies or under challenging outdoor conditions. 

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