The Coca-Cola Store at Disney Springs is the flagship retail location for the Coca-Cola Company. In order to differentiate from the other retail experiences in the area, Coca-Cola decided to showcase a technologically driven interactive experience that would be a social media sensation.
Features
- Audio system is separated into dedicated zones to differentiate output, including music, commercials and ambient sounds throughout the three-story complex
- HD displays showcase commercials and music videos
- 34’ wide video wall comprised of ultra-thin bezel LCD displays in the retail area
- Specialized lighting projectors, LED strip lighting and a lighting program combine to create a simulated Aurora Borealis in the Polar Bear Experience
- Touch-screens provide user interactive content in the waiting area
Participants
Owner- The Coca-Cola Company
- Baker Barrios
- DPR Construction
- Ford Audio-Video Systems