Coca-Cola and Ford AV

February 21, 2017 by Hannah Evans

Watch our interview with Patrick Kells, Coca-Cola Director of Retail and Merchandising!

After working with the Coca-Cola store in Las Vegas and the World of Coca-Cola museum in Atlanta, Ford AV had the opportunity to help officials plan their new adventure in Disney Springs at the Walt Disney World Resort.

“Coca-Cola engaged us with a design-build contract in 2014, so we were part of the design team helping make their ideas a technical reality,” says Michael Burton, Senior Account Manager.

This design-build project features a ton of new technology. “There are very high expectations for all the technology in this project since it is located on a Disney property,” Burton explains.

The systems include a distributed AV system that features curated music videos throughout the first and second floor retail areas. The project also features interactive kiosks and a 12-display unique video wall at the beverage bar on the roof deck.

The second floor includes a special attraction where customers have the opportunity to take a picture with the Coca-Cola polar bear. The area will have a 1×18 video wall attracting customers to the experience, an interactive touchscreen and two large 70” displays offering fun facts about the polar bears, and a custom acrylic floor with video displays that will allow guests to see arctic creatures swimming beneath them. The entrance to the famous polar bear will be brought to life with a show control system featuring LED lighting, FX lighting, audio, video and an LN2 fog machine.

“It has been an exciting opportunity to translate the Coca-Cola design team’s creative vision into an engaging technological experience,” Burton adds.


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